What is paid inclusion (PFI)?

Pay for inclusion (PFI) is a service offered by search engines including Alta Vista, Inktomi and Ask Jeeves/Teoma. The pay for inclusion services allows web pages to be included in the database for a fee per document. The fee guarantees inclusion within the search engine database for a set period, usually one year. The search engine will spider the paid inclusion documents on a regular basis allowing fresh content to be included soon after it is added.

The paid for inclusion documents are not guaranteed to rank well in the search engine results, they are simply guaranteed to be included. The pages are still subjected to the search engines relevancy algorithms so a pay for inclusion strategy has to go hand in hand with a search engine optimisation strategy.

A well planned pay for inclusion strategy can ensure that a website has it best documents listed on some of the most popular search engines. The included pages will be updated on a regular basis and so the long waiting periods associated with free inclusion strategies can be avoided altogether.

Pay for inclusion is one of the most cost effective ways of delivering your web content through the major search portals. Pay for inclusion removes the doubt and concerns of relying on free inclusion, and guarantees that your content stays fresh.

Related Information