Paid Inclusion Search Engine Strategies
The easiest way to achieve fresh search listings
Paid inclusion search engines provide a very effective way to deliver fast results. If your website is constantly changing to display offers you could benefit from using paid inclusion as content is refreshed on a regular basis. This allows you to have greater control over your search engine listings and provides a cost effective channel for delivering fresh content.
Kolberg can offer pay for inclusion strategies with the following search engines, Alta Vista, Teoma / Ask Jeeves, Inktomi.
Pay For Inclusion Services
Our pay for inclusion strategies will usually follow a search engine optimisation campaign. The reason being that paying for inclusion does not guarantee placement as pay per click does. Paying for inclusion simply guarantees that your site will be included in the search index and regularly re-spidered. Pages still need to be optimised to perform well against the search engines relevancy algorithms.
As with all other Kolberg services there is a structured approach to pay for inclusion to ensure maximum success.
- Page analysis
We will select the best pages that we believe will perform well and bring in qualified traffic. This process ensures that the optimum number of pages are included to prevent overspending on unneccessary content inclusion.
- Optimisation
If the site has been through a Kolberg search engine optimisation campaign this step will already have been covered. For clients only requiring a pay for inclusion strategy we will optimise the pages selected for inclusion to ensure that they rank against their target phrases.
- Account setup
Once the pay for inclusion strategy is in place we will set up the accounts with the relevant inclusion providers.
- Ongoing monitoring and reporting
Once the account is up and running we will monitor your pages to make sure that they are included and regularly refreshed.
To discuss a PFI solution for your website contact us.
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Services Information
 Search engine optimisation
Search engine optimisation can be a cost effective way of driving more traffic to your website. Search Engine Optimisation
Pay per click management
Kolberg can offer a range of pay per click services that can put your website at the top of some of the most popular search engines. Pay Per Click Management
Pay for inclusion
Pay for inclusion is the easiest way into some of the major search engines Paid Inclusion Strategies
Authority development
Generate more qualified traffic by turning your website into an industry authority. Authority Development
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