Search Engine Optimisation
How does your website rank in the search engines?
With over 80 percent of online sales originating at a search engine it is in no doubt that having a prominent position in the results amongst your competitors is critical. Kolberg offers a comprehensive service that will take your site from its current standing to prominent positions on the major search portals that your potential visitors are using.
To discuss a solution for your website contact us.
Kolberg Search Engine Optimisation Process
Our search engine optimisation process follows a structured procedure to ensure that every aspect is optimised to the highest standard. The process outline is detailed below:
-
Phase 1 - Keyword Optimisation
Very much the core of the search engine optimisation process. Keyword optimisation involves in-depth research and market analysis to provide a detailed report of the site's competitive landscape. The process identifies where competitors are placed and why, and assesses the feasibility of diversification into parallel search markets.
- Phase 2 - Architecture Optimisation
Once we have decided upon the focus of the site the next step is to ensure that it is search engine friendly. One of the most important parts of the site's appeal to search engines is its archicture and overall layout. Not only is it vital to get this right from a search engine's perspective but also to improve your user's experience.
- Phase 3 - Code Optimisation
Once the site architecture is optimised the next step is to the get the code in line. This will involve optimising the HTML and JavaScript code, removing unnecessary elements and full W3C validation to ensure that the site is as 'friendly' as it can be to visiting spiders. Fully optimised and valid code will also improve the accessibility of your content for users of other web browsing software.
- Phase 4 - Content Optimisation
Once the code is optimised the next step is to integrate the results of the keyword research in phase 1. This involves populating the pages with directed key phrases that best describe the products and services on offer. This phase will involve re-writing some of the site's existing copy and authoring new copy.
To discuss search engine optimisation or any of our services contact us
Back to Kolberg Services
|
|
Services Information
 Search engine optimisation
Search engine optimisation can be a cost effective way of driving more traffic to your website. Search Engine Optimisation
Pay per click management
Kolberg can offer a range of pay per click services that can put your website at the top of some of the most popular search engines. Pay Per Click Management
Pay for inclusion
Pay for inclusion is the easiest way into some of the major search engines Paid Inclusion Strategies
Authority development
Generate more qualified traffic by turning your website into an industry authority. Authority Development
|
